MARKETING STRATEGY + OPERATIONS
Marketing Strategy & Operations for Established Businesses
You built the business. We help move it forward. The Assist Edit combines marketing strategy, hands-on execution, and operational support for established service businesses that need the right things planned, managed, and done.
Your Business Has the Ideas. But Who's Making Sure They Happen?
Established businesses rarely lack ideas. The challenge is turning those ideas into consistent marketing, organized operations, and completed projects while keeping everything else running.
The Assist Edit brings strategy and execution together, helping established service businesses plan their marketing, improve their operations, manage projects, and actually get the work across the finish line.
Strategy is only useful when it gets executed.
Strategy and Execution Across Marketing & Operations
Marketing Strategy & Execution
Marketing planning, email campaigns, content, blog and website updates, SEO initiatives, campaign coordination, and the hands-on execution needed to keep your marketing moving.
Operations & Systems
Operational planning, workflows, process improvement, SOPs, CRM and client journey systems, project management, and the infrastructure that helps your business run more efficiently.
Projects & Initiatives
New launches, website projects, events, campaigns, client experience improvements, team initiatives, and other important projects that need someone to organize the moving pieces and see them through.
Growth & Business Initiatives
Referral and partnership initiatives, lead follow-up systems, visibility opportunities, team and vendor coordination, reporting, and the strategic projects that help move the business forward.
Built for Established Service Businesses
We work with established businesses that already have momentum, clients, and a lot happening behind the scenes — and need experienced marketing and operations execution to keep it all moving.
We keep our client roster intentionally focused so we can stay closely involved in the work, strategy, and execution behind each business we partner with.
If your business is established and you're ready for a partner who can think strategically and execute alongside you, let's talk.
Ready to Move Your Marketing & Operations Forward?
Tell us where your business is today, what you're working toward, and what needs to get done. We'll explore where strategy, execution, and operational support can make the biggest difference.
What It Feels Like to Hand Off the Hats
"Extra time at night to spend with my family."
Melissa Gund
Rested Little Nest
"If it has a name, Erika can get it done."
Nicole Tropiano
Mamas & Minis Long Island
"She takes so much off my plate."
Roseanna Napolitano
Blossom with Grace
Strategy, Execution, and a Team Behind the Work
The Assist Edit was founded by Erika Soldinger, bringing more than 10 years of marketing experience across strategy, project management, client work, and execution.
What started with Erika's marketing and project management expertise has grown into a hand-picked team built to help established service businesses move important work forward. We combine strategic thinking with hands-on execution, so ideas don't stop at the planning stage.
When you work with The Assist Edit, you're working with a team that takes the time to understand your business, identify what needs to happen, and take ownership of getting it done. From marketing initiatives to operational projects, we're here to help make the work actually move.
LET'S WORK TOGETHER
Ready to Move the Important Work Forward?
If your business is established and you have marketing or operational initiatives that need strategy, ownership, and execution, let's talk. We'll learn about your business, understand what you're working toward, and see if we're the right fit.
Let's See If We're a Fit